Elon Musk’s new AI company, xAI, has introduced itself with a new website detailing its mission and team. Musk tweeted that the company’s goal is to “understand truth” without providing any further details or explanations.

Announcing formation of @xAI to understand reality

— Elon Musk (@elonmusk) July 12, 2023

According to the website, xAI aims to understand the true nature of the universe. The team is led by Elon Musk and includes members who have worked at other major names in AI, such as OpenAI, Google Research, Microsoft Research, and recently joined Google’s DeepMind.

In addition to Musk, the website lists Igor Babuschkin, Manuel Kroiss, Yuhuai (Tony) Wu, Christian Szegedy, Jimmy Ba, Toby Pohlen, Ross Nordeen, Kyle Kosic, Greg Yang, Guodong Zhang, and Zihang Dai as part of the xAI team. They are currently advised by researcher Dan Hendrycks, who manages the nonprofit organization AI Safety Center, aiming to reduce risks associated with AI at a societal scale.

The website states that the @xAI team will host a Twitter Spaces discussion on July 14th, where listeners can “meet the team and ask questions.” No specific time is provided. According to xAI’s website, the company is “separate” from Musk’s inclusive X Corp but will work closely with “X (Twitter), Tesla, and other companies.” Musk recently joined Twitter Spaces but has seemingly imposed temporary limitations, attributing the change to the mining of data by large language models (LLMs) seeking information.

We first heard about xAI in April when filings indicated that Musk had established the company in Nevada. At that time, he was listed as the manager, and Jared Birchall, Musk’s family office manager, was listed as the secretary. Not much was known about xAI at the time, but reports suggested that Musk was seeking funding from SpaceX and Tesla to launch it.

Musk was previously involved in a major AI organization when he co-founded OpenAI in 2015. However, he distanced himself from the venture in 2018 to avoid conflicts of interest with Tesla, which was also heavily involved in the field. Since then, he has openly criticized OpenAI and stated to Tucker Carlson that he is working on building something called “TruthGPT.”

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