Shopping is Secure with Pinterest AR
Shopping is Secure with Pinterest AR
Pinterest is a social media platform. Accordingly, last Monday, the app announced that it has started using augmented reality integration for its hugely popular mobile app. The app has introduced Pinterest AR ‘Try it for Home’ shopping feature. It is an AR-powered integration. It allows smartphone users to place interior design items. The items includes sofas, lamps, home decor items or storage units in real-world environments.
Also, the app will apply the trial feature to home furnishings which it has announced before for cosmetic products,. With the AR feature it offers, the application will allow users to get an idea of how the products will look in their homes in advanced.
Key Retailers for the New Augmented Reality Technology
So, the San Francisco-based company has already secured key retailers for its new augmented reality technology, including participating firms Crate & Barrel, CB2, Target, Walmart, Wayfair and West Elm. Jeremy Jankowski, Creative Management Lead for Home and Pinterest Design, said the immersive shopping experience has helped the photo-sharing platform stand out from its competitors. So, the ‘Try it for Home’ integration uses smartphone cameras to place approximately 20,000 digital items in the real world.
The company’s smartphone app includes a lens option that enables augmented reality. On the other hand, previously Pinterest launched a test tool that supports approximately 14,000 augmented reality skins for beauty products.
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