Trust Mechanism

People have trust in artificial intelligence. In other words, people seem to have less trust in humans and that directly effects their trust in artifical intelligence. They trust artifical intelligence’s ability to moderate online content. Researches say AI tools have practical implications for both designers and users in social media.

Penn State Media Effects professor Shyam Sundar says “We found a systematic pattern of individuals who have less trust in other humans showing greater trust in AI’s classification.” He claims this is the case because people tend to believe that a machine lacks ideological bias. They are accurate and objective. The study is complicated though. There is a user group called “power users”. Power Users are experienced users of information technology and their tendency is the opposite. They trust the AI less because they think it lacks the basic human nuances in the language. They say a machine can’t process these nuances.

Content Moderation

Content moderation is a process. People have experienced human controlled moderation and as a result they have low trust in humans. They will experience AI moderated content and that will determine their trust. Personalizing user interfaces can positively impact the user experience. Especially if it is based on indivual experiences. The study focuses on content moderation for hate speech and suicidal ideas.

People are usually worried about content moderation. People want to share their thoughts freely. Content moderation can take that away from people. Machines can be too limiting similarly to bad human moderation. This study says that human interference is a must. There are two sides to this discussion. Some people don’t trust AI moderation despite the positives. Some don’t trust human moderation despite it’s positives. Be that as it may, this study is about reinforcing both sides. They reinforce either AI accuracy or human accuracy.

Political ideologies have different belief systems. Conservatives tend to trust AI moderation more than others. Conservatives don’t trust the mainstream media. They prefer AI content moderation.

Molina and Sundar say their results may help shape future acceptance of AI. This process will create systems customized to the user, designers will alleviate skepticism and distrust, and build appropriate reliance in AI. People who distrust humans show trust in Artificial Intelligence afterall.

Final Thoughts

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